Nick Blake
— Narrator (voice)
Donald Brash
— Self
John Key
— Self
Bill English
— Self
Vaughan Slinn
— Bryan Sinclair (voice)
Julie Thorns
— Diane Foreman (voice)
Sam Snedden
— Matthew Hooton (voice)
Bruce Phillips
— Peter Keenan (voice)
Russell Campbell
— Don Brash (voice)
Mick Rose
— Murray McCully (voice)
Matthew Chamberlain
— Richard Long (voice)/Roderick Deane (voice)
Phil Peleton
— Crosby/Textor (voice)/ Crosby/Textor Focus Group Leader
John Bach
— Michael Bassett (voice)
Cohen Holloway
— John Ansell (voice)
Abi King-Jones
— Anita Ferguson (voice)
Rachel Weaver
— Women's Focus Group Leader
Chris Brooks
— Doorman
Melanie McLuskie
— Restaurant Waitress
Danika Morris-Brown
— Banquet Waitress
Rob Jerram
— Rollscreen Man
Simon Haren
— Newspaper Deliverer
Ray Heenan
— NZ First Leaflet Deliverer
Patrick Keenan
— Exclusive Brethren Leaflet Deliverer
David Grant
— Diner
Mandy Hager
— Train Passenger
Paul Ashby
— Autocue Operator
Julia Hager
— Pedestrian
Elsie Jolliffe
— Pedestrian
Wang-Sook Lee
— Focus Group Member
Bonnie Warssold
— Focus Group Member